Project title: Workers unite!  |  Client: ELA trade union |  Date: 2013

In the current period of economic crisis where workers rights and conditions are increasingly being eroded, the message from the ELA Trade Union at its 13th Congress was to call upon all workers to come together to defend their rights. We encapsulated this message in a single Basque word that in turn challenged people to take part in the movement: Lankidetu! In English it translates as “workers unite” or “let’s work together”. This slogan formed the foundation of the branding that also involved art-directing and producing multimedia and audiovisual resources, posters and publicity material as well as the stage and set design for the congress that was held in the Euskalduna Palace in Bilbao.
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