Communication campaigns

Advertisin, media plans and PR

• Do you need to launch a new product or service? Or inform people about a new project or event?
• Are you looking to gain more clients or users? To strengthen customer loyalty and attract others?
• Are you looking to creatively communicate what services you offer?
• Do you need to determine which methods will be most effective in reaching your target audience? (advertising, direct mail, social networks…)

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Some of the organisations and businesses we have worked with include:

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How can we help you?

• We work together with you to set out a brief – a short document that outlines the key characteristics of the product/service that you offer.
• Building on a brand analysis, we develop a focussed creative strategy that clearly defines your key target group. We research their perceptions and thoughts, and define the most effective ways to reach them, supported by hard data and real examples.
• In addition, we also define the tone of voice and outline the most effective methods that can be adopted in order to effectively carry out the creative strategy.
• Our creative team works on a wide range of ideas, until we find one that meets all the requirements of the creative strategy, ensuring too that the idea can be developed throughout the whole campaign.
• We work on the content, its application and presentation: messages, public exhibitions, posters, interviews, events, publicity videos, newsletters, radio adverts, social interaction… to name but a few.
• The overriding objective throughout the campaign is to define the target audience that will be most interested in what you can offer, and to find the most effective and relevant way to communicate your brand message to them.