“Txintxirri”, a Basque school in Elorrio, has raised its game recently and asked us to help out in developing and implementing a communications strategy as well as updating their corporate identity. Txintxirri is a pioneer in hands-on education, and recently unveiled a new eco-block nursery, in which parents also took part in decorating.

We also wanted to be a part of the teamwork in helping to ensure that our children as well as parents and teachers alike, connect with the new identity and strategy, taking on a sense of ownership that in turn serves to promote the school and its ethos. We developed a new brand image together, allowing the pupils to take the lead role. Consequently, the new brand identity has a little bit of input from everyone in it, as well as our own.