Project title: A right of way  |  Client: Gernika Town Council |  Date: 2011

Gernika-Lumo Town Council contacted us to help launch a new local bus service. Our first task was to research who would use the service and to consider the way-finding and information points in each neighbourhood. We then set to work on the naming, the logotype, the advertising campaign, signage and bus design. The slogan “Bide busa” is a play on words. Bide in Basque means “the way” but in Gernika, it can also mean “necessary”. This is a “necessary bus service”.