Project title: Weaving Zarautz together | Client: Zarautz Town Council | Date: 2013

The governing body of Zarautz are halfway through their term in office, addressing many issues in the town and managing the debt left by their predecessors. Now that they are confident they have things under control, they felt ready to instigate a new two year action plan that will benefit this lively Basque coastal town. The plan consists of 100 different projects that they want to present to the people of Zarautz, and to publicly commit to carrying them all out over the next two years. A clear and effective communications strategy was needed and di-da were employed to work alongside the town council for this purpose.

On the one hand, the strategy needed to communicate aims and objectives very clearly to the people of Zarautz, and on the other, it needed to unite the town council representatives and the people employed by the local council. To get everyone “singing from the same hymn sheet” so to speak.

We designed three different presentations aimed at the town council employees, the general public, and a press conference. We also produced information resources that clearly explained the project such as a website, leaflets, a magazine that was distributed to every home in Zarautz and a window display in the town hall offices, informing passers-by of the progress of the various projects.