EMUN brand repositioning

The EMUN cooperative was founded in 1997 with the aim of promoting the Basque language in the workplace. 15 years on EMUN's portfolio of services has diversified to include and cover language, culture, immigration and social inclusion. Consequently, EMUN approached di-da to develop a communication plan that would enable EMUN to make the significant step of strategically positioning itself as the leading consultancy in its field, and we of course, were happy to help. [vimeo_video id="68697078" height="" width=""]   Brand Audit We conducted an in-depth brand audit that led to clear and concise conclusions. From a competitive point of view, EMUN has key distinguishing characteristics: they are the market leaders in Basque language strategies and they live and breathe Basque culture and social inclusion. They have a strong brand image shaped by an approachable personality and in turn, companies are ready to invest in contracting EMUN to offer specialised training. From an identity perspective EMUN is seen as...